Go behind the scenes at the world’s largest equipment auction

Ever wondered what it takes to run the world’s largest heavy equipment auction?

It starts in a 200-acre lot in Orlando, Florida. Welcome to the Ritchie Bros. Orlando Auction in February, an event so massive, so high-stakes, and so global that it’s earned the title of the “Super Bowl of Auctions.”

Whether you’re a fleet manager from China, a contractor from Alberta, Canada, or just a fan of massive horsepower, this is the ultimate industry barometer.

Watch the Orlando mini documentary

Witness the parade of power for yourself. From the frantic paddling of the “duck under the water” (the behind-the-scenes crew) to the item sold at the auction, see why Orlando is one heavy equipment auction the world can’t miss.

Global scale: 16,000 lots of heavy equipment

To understand this heavy equipment auction, you have to look at the sheer volume of assets moving across the yard. This isn’t just a sale; it’s a logistical marvel.

• 200 Acres: Nearly every square foot is occupied by machinery.
• 16,000+ Lots: From excavators and backhoes to over 200 crawler dozers.
• 20,000 Registered Bidders: Representing over 80 different countries.
• 5 Days: A relentless marathon of live and timed bidding.

“It takes an army to put this thing together. It could take you a couple of days just to walk this entire yard.”

How to sell at Orlando and other Ritchie Bros. auctions

Whether you’re on site at Orlando or online, the experience is designed to move quickly and cleanly.

Buyers get access to unmatched selection with the confidence to act. Sellers get global reach and real competition on every asset.

That’s what drives results at this level. This is why customers choose Ritchie Bros.

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Grande Prairie smashes site record with $93.5M auction