Raising the bar: Jake Lawson of Ritchie Bros. looks ahead to 2026
News & Thought LeadershipDecember 18, 2025
As we look towards 2026, Ritchie Bros. will be laser-focused on making it easy for customers and providing them the most value whether they are buying or selling.
Jake Lawson, Head of North America Ritchie Bros. Sales, recently sat down to discuss what he sees in store for the coming year and what Ritchie Bros. will be doing to continually raise the bar for its customers.
Watch the full interview with Jake to learn what’s ahead for 2026, and explore our upcoming auctions to see where you can buy or sell in the year ahead.
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