For equipment sellers, private sale is often their logical first choice, and if the right people see what you’re selling, it can yield the returns you’re looking for. But getting your equipment in front of enough of those ”right people” – i.e. buyers who need and want your machine – is easier said than done when selling privately. Your ad costs can add up quickly, and are they reaching the right people? The basic premise of marketing your equipment seems simple enough – the more people who see it, the more demand, and the more demand, the more offers or competition to buy, and that hopefully leads to a higher selling price for you. But how do you ensure that happens? Once you’ve posted your equipment on an online listing service for example, it’s competing with thousands of other listings. You can pay to have it promoted or you can buy ad space elsewhere, but do you know how to target the right audience, and where? In short, effectively marketing your equipment can be one of the most time-consuming and costly steps in the sales process. Sell equipment where your advertising is included – along with the knowledge behind it … Continue reading Are you missing the mark(eting) when selling equipment privately?