How Ritchie Bros. delivers global scale for your assets

Selling equipment is ultimately about one thing: putting your assets in front of the right buyers at the right scale. That’s where Ritchie Bros. leads the industry.

When you partner with Ritchie Bros., you’re not choosing between global reach and local expertise. You get both. Our local teams understand your assets, your market, and your objectives, while our global marketplace delivers unmatched exposure and buyer demand.

The result is simple: more qualified buyers competing for your equipment and stronger outcomes for sellers.

Here’s how Ritchie Bros. sets the standard for global exposure.

Ritchie Bros.’ massive traffic advantage (the buyers are here)

Ritchie Bros. delivers significant digital buyer traffic, with nearly 2.2 million visits and more than 880,000 unique visitors in the last 90 days in the U.S.

That scale matters. More traffic brings more bidders, deeper competition, and greater confidence that your assets are reaching serious buyers.

Key Takeaway: Ritchie Bros. delivers millions of views to your assets.

Global reach that expands demand

Equipment value isn’t limited by geography. Neither is our marketplace.

When you sell with Ritchie Bros., your assets are exposed to buyers far beyond local and regional markets. We attract buyers from multiple countries and continents, expanding demand and helping you achieve true global market value.

Our platform reaches buyers in more than 150 countries worldwide, giving your assets meaningful international visibility. Additionally, nearly 40% of our digital traffic comes from international buyers, further strengthening competition for your assets.

Key takeaway: Your assets deserve a global stage. We market to the world.

Engagement that signals intent

Scale only matters when it’s paired with engagement. Ritchie Bros. generates over 150 million visits annually across its websites. On average, buyers spend 14 minutes per visit and view more than six pages per session, signaling higher purchase intent and readiness to buy.

Time spent matters. It reflects buyer confidence, intent, and readiness to transact.

Key Takeaway: Buyers spend more time browsing inventory on Ritchie Bros.

What sellers should always ask 

Leading sellers look beyond surface-level claims. When evaluating where to sell, it’s important to understand how buyer demand is measured and whether the data being presented reflects real engagement.

At Ritchie Bros., we believe transparency builds trust. Our data is grounded in real buyer behavior, clearly defined metrics, and a global marketplace operating at unmatched scale.

Key takeaway: Always understand the data behind buyer demand. Transparency matters.

Sell with the industry leader — sell with Ritchie Bros.

Ritchie Bros. brings together global reach, deep buyer engagement, and local expertise to deliver outcomes sellers can trust. Our marketing is designed for one purpose: to connect motivated buyers with your assets and drive competitive outcomes.

More exposure leads to more competition. More competition leads to stronger results. If you’re ready to sell equipment and trucks with the industry leader, we’re ready to help.

See also

Selling heavy equipment and trucks in 2026? Here’s how to maximize your returns